intellectual contribution

Refereed Articles

Discipline-Based Scholarship

• Palmer, A. & Koenig-Lewis, N. (2011). The effects of pre-enrolment emotions and peer group interaction on students' satisfaction. Journal of Marketing Management, 27 (11), 1208-1231.
• Palmer, A., Koenig-Lewis, N., & Moll, A. (2010). A predecting young consumers' take up of mobile banking services. International Journal of Bank Marketing, 28(5).
• Palmer, A. (2010). Customer Experience Management : a critical review of an emerging idea. Journal of Services Marketing.
• Palmer, A. (in press, 2010). Palmer, A. and Koenig-Lewis, N., An experiential, social network based approach to direct marketing, Direct Marketing, 2009, Vol 3 (3), pp 162 - 176. direct marketing.
• Palmer, A. (in press, 2010). Palmer, A. and Koenig-Lewis, N., Primary and secondary effects of emotions on behavioural intention of theatre clients, Journal of Marketing Management Vol. 26, Nos. 13–14, 2010, 1201–1217. Journal of Marketing Management.
• Palmer, A. (in press, 2010). Palmer, A., Mathel, V., Causes and consequences of underutilised capacity in a tourist resort development, Tourism Management , 31 (2010) 925–935. Tourism Management.
• Palmer, A. & Koenig-Lewis, N. (2009). An extended, community focused, experiential framework for relationship marketing. Journal of Customer Behaviour, 8 (1), pp. 85-96.
• Palmer, A. (in press, 2009). Palmer, A. (2009), Relationship marketing with consumers in the world of Web 2.0 (Editorial), Journal of Customer Behaviour, Vol 8 (1), pp. 1-3(3). Journal of Customer Behaviour.
• Palmer, A. (in press, 2009). Palmer, A. and Boissy, S., (2009) The effects of airline price presentations on buyers' choice, Journal of Vacation Marketing, Vol. 15 No. 1, pp. 39–52. Journal of Vacation Marketing.
• Palmer, A. & Koenig-Lewis, N. (2008). Experiential values over time - a comparison of measures of satisfaction and emotion. Journal of Marketing Management, 24(1), pp 69-85.
• Palmer, A. (in press, 2008). Martin, D.; O'Neill, M.; Hubbard, S. and Palmer, A. (2008), The role of emotion in explaining consumer satisfaction and future behavioural intention, Journal of Services Marketing, Vol 22 (3) ,pp. 224-236,. Journal of Services Marketing.
• Palmer, A. (2008). Palmer, A. and Koenig-Lewis, N.,(2008) Experiential bases for relationship development: a study of alumni relationships, Journal of Relationship Marketing, Vol 7 (1), pp 65 - 90. Journal of Relationship Marketing.
• Palmer, A. (in press, 2008). Palmer, A. and McMahon-Beattie, U. (2008), Variable pricing through revenue management – a critical evaluation of affective outcomes, Management Research News, Vol 31 (3), pp 189 – 199, DOI: 10.1108/01409170810851285. Management Research News.
• Palmer, A. (in press, 2008). Tsantoulis, M. and Palmer, A., (2008), Quality convergence in airline co-brand alliances, Managing Service Quality, Vol. 18 No. 1, pp 34-64, ISSN: 0960-4529. Managing Service Quality.
• Palmer, A. (in press, 2007). Palmer, A and Gallagher, D , (2007), Religiosity, relationships and consumption: a study of church going in Ireland, Consumptions, Markets and Culture, Vol 10 (1), pp 31-50, ISSN 1025-3866. Consumption, Markets & Culture.

 

Refereed Proceedings

Discipline-Based Scholarship

• Palmer, A. & Rychalski, A. (2011). Customer satisfaction and emotion in the call centre context. World Marketing Congress, Reims, July 2011.
• Palmer, A. & Koenig-Lewis, N. (in press, 2011). The effects of the Pre-enrollment Experience on Students' Relationship Intention. World Marketing Congress, Reims, July 2011.
• Palmer, A. (2011). A Longitudinal Analysis of Trust in a Fast Growth Technology-Based Company. World Marketing Congress, Reims, July 2011.
• Palmer, A. & Mc Mahon-Beattie, U. (2011). An Exploration of Rule Familiarity in the Context of a Capacity Constrained Service Industry. World Marketing Congress, Reims, July 2011.
• Palmer, A. & Koenig-Lewis, N. (2011). The effects of pre-service positive and negative emotions on satisfaction. Academy of Marketing Annual Conference, University of Liverpool, July 2011.
• Palmer, A. & Koenig-Lewis, N. (2011). The effects of pre-consumption peer-to-peer relationships on post consumption satisfaction. Proceedings of the 19th International Colloquium in Relationship Marketing,Rochester Institute of Technology, September 2011.
• Palmer, A., Qunying, H., & Hudson, S. (2011). Critical Mass as an Antecedent to Stability in Online Communities. Proceedings of the International Days of Statistics and Economics, University of Economics, Prague, September 2001.
• Palmer, A. & Mc Mahon-Beattie, U. (2010). Price Discrimintion, Rule Familiarity and Consumer Trust. Proceedings of the 18th International Colloquium in Relationship Marketing, Henley Management Centre,September 2010.
• Palmer, A. & Rychalski, A. (in press, 2010). The emotional aspects of customer satisfaction in the context of call centres. Proceedings of the Association Française du Marketing,Université du Maine.
• Palmer, A. & Koenig-Lewis, N. (2010). Primary and secondary effects of emotions on behavoural intention of theatre clients. Proceedings of the Academy of Marketing annual conference, Coventry University, July 2010.
• Palmer, A., Mourikis, A., & Gallagher, A. (2010). Conceptualizing the subjectivity of heritage consumption experiences. Proceedings of the Academy of Marketing annual conference, Coventry University, July 2010.
• Palmer, A. & Koenig-Lewis, N. (in press, 2010). A longitudinal study of affect and satisfaction in a high emotion service context. Proceedings of the European Association for Consumer Research annual conference,Royal Holloway University, June 2010.
• Palmer, A., Mourikis, A., & Gallagher, A. (2010). A new emergent paradigm in measuring satisfaction : accessing the fragmented nature of visitors' reality via the desired-benefit (dis)confirmation approach. Proceedings of the European Association for Consumer Research annual conference,Royal Holloway University, June 2010.
• Palmer, A. & Koenig-Lewis, N. (2010). The effects of prior involvement and emotions on relationship intention. Proceedings of the 18th International Colloquium in Relationship Marketing, Henley Management Centre,September 2010.
• Palmer, A. (2010). International Colloquium in Relationship Marketing. Henley Management School.
• Palmer, A. & Koenig-Lewis, N. (2010). A two state model of emotions as motivators and satisficers in a high involvement service context. Proceedings of the American Marketing Association SERVSIG conference ,University of Porto,June 2010.
• Palmer, A. (2010). ABS Journal Rankings-Research Excellence Conference. Bournemouth University,February 2010.
• Palmer, A. & Koenig-Lewis, N. (2009). The temporal stability of affective and cognitive predictors of behavioural intention. Proceedings of the biennial World Marketing Congress, Oslo, 2009.
• Palmer, A. (2009). Using S-D logic to define customer experience - a new big idea? Westminster conference on Service Dominant Logic, Westminster University, December 2009.
• Palmer, A. & Koenig-Lewis, N. (2009). The temporal stability of affective and cognitive predictors of behavioural intention. AMS World Marketing Congress,Oslo, Norway, July 22-25.
• Palmer, A. & Koenig-Lewis, N. (2009). Predicting referral behaviour for a leisure event : a comparison of affective and cognitive measures. Proceedings of the 38th Annual European Marketing Communications, Audencia School of Management, Nantes, France.
• Palmer, A. & Tsantoulis, M. (2009). Transfert of affect between individual airline brands and airline co-brands. Proceedings of the 38th Annual European Marketing Communications, Audencia School of Management, Nantes, France.
• Palmer, A. (2008). The role of the customer experience manager -hope or hype? Proceedings of the 10th Intenational Research Seminar in Service Management, IAE, Aix-en-Provence, France, 2008.
• Palmer, A. & Mc Mahon-Beattie, U. (2008). The effects of variable pricing on brand trust in capacity contrained service industries. Proceedings of the Thought leaders' Conference in Brand Mangement, University of Birmingham.
• Palmer, A. & Koenig-Lewis, N. (in press, 2008). A comparison of cognitive and affective predictors of service recommendation. Proceedings of the 2008 American Marketing Association SERVSIG Conference, University of Liverpool.
• Palmer, A. & Koenig-Lewis, N. (2008). Predicting referral for a high involvement service : a comparison of cognitive and affective measures. Proceedings of the Academy of Marketing Annual Conference, Aberdeen Robert Gordon University, 2008..
• Palmer, A. & Armand, J. (2008). The experience of giving - a theoretical model and research propositions. Proceedings of the Academy of Marketing Annual Conference, Aberdeen Robert Gordon University, 2008..
• Palmer, A. & Koenig-Lewis, N. (2007). Emotions as predictors of relationship intention. Proceedings of the 15th International Colloquium in Relationship Marketing, Universidad Torcuato Di Tella, Buenos Aires.
• Palmer, A. & Koenig-Lewis, N. (2007). A comparison of the effects of emotions and satisfaction on behavioural intention. Proceedings of the Academy of Marketing Annual Conference,Kingston University, 2007.
• Palmer, A. & Koenig-Lewis, N. (2007). A comparison of the effects of emotions and satisfaction on behavioural intention. Proceedings of the Academy of Marketing Annual Conference,Kingston University, 2007.
• Palmer, A. & Gallagher, D. (2007). The Effect of Social Attachment & Affiliation upon Propensity to Engage in a Commercial Buyer Seller Relationship. Proceedings of the Academy of Marketing Annual Conference,Kingston University, 2007.
• Palmer, A. & Koenig-Lewis, N. (2007). The effect of involvement and emotions on future relationship intention. Proceedings of the 36th EMAC Conference,Reykjavik University, 2007.
• Palmer, A. (in press, 2007). Koenig-Lewis, N. and Palmer, A. (2007), The effect of involvement and emotions on future relationship intention, Proceedings of the 36th EMAC Conference, Reykjavik University McMahon-Beattie, U. and Palmer, A , (2007), Revenue Management and its impact. 11th International Marketing Trends Conference, Venise, January 2012.
• Palmer, A. & Mc Mahon-Beattie, U. (2007). Revenue Management and its impact on consumer trust. Proceedings of the 36th EMAC Conference,Reykjavik University, 2007.

 

Non-Refereed Articles

Discipline-Based Scholarship

Palmer, A. (in press, 2008). Gallagher, D, Ting, L. and Palmer, A. (2008),A Journey into the unknown; taking the fear out of structural equation modeling with AMOS for the first-time user, Marketing Review, Vol 8 (4). Marketing Review, The.

 

Books, Monographs, Compilations, Manuals

Book

• Palmer, A. & Hartley, B. (2011). The Business Environment 7th edition Mc Graw-Hill.
• Palmer, A. (2011). Principles of Services Marketing 6th edition Mc Graw-Hill.
• Palmer, A. (2011). Introduction to Marketing,3rd edn Oxford University Press.
• Palmer, A. (2009). Introduction to Marketing 2nd edition Oxford University Press.
• Palmer, A. (2009). Book Review Multichannel Marketing : Metrics and Methods for On and Offline Success Direct Marketing, Vol 2 (4).
• Palmer, A. (2008). The Business Environment 6th edition McGraw-Hill.
• Palmer, A. (2008). Principles of Services Marketing 5th edition McGraw-Hill.
• Palmer, A. (2007). Introducaro ao Marketing McGraw-Hill.

 

Chapters, Cases, Readings, Supplements

Chapter

• Palmer, A., Mc Mahon-Beattie, U., & Yeoman, A. (2011). "Does the consumer trust you?", Revenue Management : A Practical Pricing Perspective. Palgrave - Macmillan, Basingstoke..
• Palmer, A., Keillor, B., Kannan, B., & Wilkinson, T. J. (2011). "Consumer ethnocentrism and country-of-origin effects", International Business in the 21st Century. New York, Praeger.

 

Other Research

Other Publications

2009: Other Publications.

 

Other Research Activities

2010: Other Research Activities.

2009: Other Research Activities.

2009: Other Research Activities.

 

academic background

Ph.D. na, 1996

 

Teaching

 

• Services Marketing and Management

• Travel and Tourism marketing

• Customer relationship management

• Research methods

 

Qualifications

 

• PhD in Tourism Marketing

• MSc in Transport Studies

• Fellow of the Chartered Institute of Marketing

 

 

Research Interests

 

• Determinants of buyer-seller relationships

• Service quality measurement and management

• Pricing effectiveness

• Consumer perceptions of brands

• 50+ books and published articles can be viewed at www.apalmer.com

work Experience

Academic

• Research Professor, ESC Rennes School of Business (2008 - Present).
• Professor of Marketing, University of Wales (2006 - 2006).
• Professor of Services Marketing, University of Gloucestershire (2000 - 2006).
• Professor of Tourism Marketing, University of Ulster (1992 - 1996).
• Principal Lecturer, De Montfort University (1992 - 1996).
• Senior Lecturer, Leicester Polytechnic (1988 - 1992).