The Research

Presentation

 

Yann Truong Head of the Center in Technology and Innovation Management		For the last decade the business world has been facing shortening cycles which for the most part result from faster disruptive technological change. As Jack Welch once said “innovate or die,” implying that innovation – often driven by technology – has become the sole key success factor for sustainable competitive advantage. Consequently, technology and innovation management has become one of the principal activities and priorities for firms that strive for sustainability.

 

 

Vision

This centre aims to become one of the leading research centers in the field of management of technology and innovation in Europe and create knowledge relevant for firms.

Mission

 

Technology-driven innovation is often misunderstood to be a product-based approach. A more holistic approach would place innovation at the heart of management, including processes, products and services, places, and people. The Center in Technology and Innovation Management (CTIM) of ESC Rennes Business School adopts this approach and aims to research the impacts of technology and innovation on all aspects of management.


The mission statement of the center can be articulated into four objectives:

1) To contribute to cutting-edge theory development by conducting research leading to publications in ranked academic journals and participation in conferences;

2) To develop valuable research that advances management practice;

3) To collaborate with local, national, European and international firms and academic institutions;

4) To develop innovative pedagogical approaches for the school.

 

Expertises

 

The C-TIM develops three broad areas of expertise classified into three separate but transversal workgroups:

 

Digital technologies (DigiTech) :

1) The battle for value in the digital chain between the stakeholders
2) The strategies of major players and new entrants in the digital value chain
3) Managing people in a digital world
4) Impact of media convergence in marketing practices
5) Impact of new media in advertising and marketing practices
6) Consumer behavior in User-Generated Content and the digital world
7) Arbitrage strategies for marketers

Faculty members who conduct research in this area: Dr Yann Truong, Dr Carole Bonanni, Sophie Ceyrac, Dr Andrew Barron.

Management Information Systems (MIS) :

1) Knowledge management and representation
2) Infrastructure and superstructure
3) Process modeling

Faculty members who conduct research in this area: Mark Gregory, Tom Mc Namara, Dr Ahmed Atil, Dr Dirk Schneckenberg.

Innovation and Change Management (I-Change) :

1) Managing technological change and innovation processes within organizations
2) Fostering innovation and creativity within organizations
3) Adoption and diffusion of new technologies and innovations
4) Break-even strategies for technology driven innovations

Faculty members who conduct research in this area: Dr Elen Riot, Douglas Bryson, Dr Sarah Hudson.

Current projects

 

The research center is actively involved in local and national collaborative projects that involve larger and smaller companies.


The center is currently working on a project called Pubimage which is funded by the Pôle de Compétitivité (Competitiveness Cluster) “Images et Réseaux”. The Pubimage project involves a group of 8 companies and 4 research centers in collaborative research to investigate the synergies between digital media and advertising.

More information can be found on the Pubimage website: http://pubimage.images-et-reseaux.com

 

Recent output

 

• Articles in referred journals

 

Simmons, G., Brychan, T. & Truong, Y. (2009). Developing the Internet as a Branding Tool: i-Branding Implications for Food Companies. European Journal of Marketing. Forthcoming.

 

Truong, Y., McColl, Rod. & Descubes, I. (2009). Testing US Attitude and Belief Measures in France. Journal of Euromarketing. Forthcoming.

 

Schneckenberg, D. (2010). Web 2.0 and the Empowerment of the Knowledge Worker. Journal of Knowledge Management 14 (1), forthcoming.

 

Schneckenberg, D. Flatten your organisation! Web 2.0 and the shift in corporate governance from control to democracy (under review). Knowledge Management Research & Practice.

 

Schneckenberg, D. (2007). Towards Strategic Management of Faculty in the Use of ICT - Approaches for Assessing eCompetence. In ZFHE (Zeitschrift für Hochschulentwicklung) Jg.2 / Nr.3 (Sept. 2007), pp.1-8.

 

Cyr, D. & Bonanni, C. (2005). Gender and Website Design in E-Business, International Journal of Electronic Business, 3(6), 565-582.

 

Cyr, D., Bonanni, C., Ilsever, J. & Bowes, J. (2005). Beyond Trust: Website Design Preferences across Cultures, Journal of Global Information Management, (13), 4, p25-55.

 

Riot, Elen, (avec B. Ramanantsoa), 'L’heureuse faillite: les jeunes enteprises innovantes financées par capital-risque', L’Entreprenor, volume HEC sur l’Entrepreneuriat sous la direction d’A. Bloch.

 

Riot, Elen. 'Le petit monde du Cube, centre d’art numérique », trois types d’entrepreneuriat à visée économique, sociale et culturelle à « l’âge de l’accès', L’Entreprenor, volume HEC sur l’Entrepreneuriat sous la direction d’A. Bloch.

 

Riot, Elen. 'Oberkampf : the new coat of the naked entrepreneur', in Journal of Small Business & Entreprise Development , Entrepreneurship and Small Business Research in France and French-Speaking Countries, Issues and Perspectives (to be published in Sep-Oct 2010)

• Books or book chapters

 

Schneckenberg, D. (2009). From Competence to eCompetence - Conceptual Foundations and Implications for Training Practice. In U. Ehlers & D. Schneckenberg (2009). Changing Cultures in Higher Education. New York: Springer International (forthcoming).

 

Schneckenberg, D. (2009). Is the Tail Wagging the Dog? - eCompetence of Faculty Meets Students' Expectations on the Use of ICT. In In A. Tait, M. Vidal, U. Bernath & A. Szucs. (Eds.), Distance and E-learning in Transition – Learning innovation, technology and social challenges (forthcoming). San Francisco, CA: Wiley & Sons.

 

Schneckenberg, D. (2009). Towards a Conceptualisation of eCompetence in Higher Education. In In A. Tait, M. Vidal, U. Bernath & A. Szucs (Eds.), Distance and E-learning in Transition – Learning innovation, technology and social challenges (forthcoming). San Francisco, CA: Wiley & Sons.

 

Schneckenberg, D. (2009). From Psychometrics to ePortfolio - How Do We Assess eCompetence? In A. Tait, M. Vidal, U. Bernath & A. Szucs (Eds.), Distance and E-learning in Transition – Learning innovation, technology and social challenges (forthcoming). San Francisco, CA: Wiley & Sons.

 

Schneckenberg, D. (2009). Teaching and Learning 2.0 - The Concept of eCompetence for Academic Staff (forthcoming). In R. Schneider & J. Wildt (Eds.), Blickpunkt Hochschuldidaktik. Bielefeld: Bertelsmann Verlag.

 

Schneckenberg, D. (2007). Competence Reconsidered - Conceptual Thoughts on eCompetence and Assessment Models for Academic Staff. In U. Bernath & A. Sangra (Eds.), ASF Series Vol. 13 (pp. 17-34). Oldenburg: Bibliotheks- und Informationssystem der Universität Oldenburg.

 

Cyr, D., Bonanni, C., Bowes, J. & Ilsever, J. (2007). The Challenge of Website Design for Global Organizations. In Tan, F. and Hunter, G. (eds), Strategic Use of Information Technology for Global Organizations. Idea Group Publishing.

 

Bonanni, C. & Cyr, D. (2006). Beyond Trust: Website Design Preferences Across Cultures. In Cultural Frameworks and Challenges - Web Adoption and Practice. ICFAI Press. Hyderabad, India.

 

Riot, Elen. « Wisdom of Crowds : questions and issues after the symposium », Actes du Colloque du Collège de France sur l’intelligence collective (avec Emile Servan-Schreiber) forthcoming Sep. 2010

 

Riot, Elen. Entreprenor (édition collective HEC sous la direction d’Alain Bloch) 2 articles « Les relations entrepreneur-investisseur en capital risque » (avec B. Ramananantsoa) and « L’aventure des ‘Carrefours des Possibles - soutenir la créativité dans le numérique' (avec D. Pansu, FING) (forthcoming)

 

Riot, Elen. « Le générateur poïétique : une œuvre ontologiquement modale » dans l’ouvrage collectif de Mario Borillo (Editions Champvallon) (forthcoming)

• Conferences

 

Ehlers, U. & Schneckenberg, D. (2009). Bridging the Gap – How Business Education fosters Organisational Learning (forthcoming). Annual International Conference on Organizational Learning, Knowledge and Capabilities. Amsterdam: OLKC.

 

Schneckenberg, D. (2009). Strategic Implications for the Development of a Knowledge Management 2.0 Perspective (under review). 25th EGOS Colloquium. Barcelona: European Group for Organisational Studies.

 

Schneckenberg, D. (2009). The Tip of the Iceberg - Fundamental Barriers for Innovation in Universities (under review). 9th EURAM Conference. Liverpool: European Academy of Management.

 

Schneckenberg, D. (2009). Knowledge needs Liberty - The Link between Corporate Governance and the Use of Web 2.0 to foster Knowledge Management (under review). ISPIM 2009 Conference. Vienna: International Society for Professional Innovation Management.

 

Schneckenberg, D. Ehlers, U., Little, S. E. & Carneiro, R (2010). From Higher Education to Higher Innovation: Changing Cultures in Universities to Educate Tomorrow’s Innovators (under review). Sub-theme proposal for EGOS 2010 Conference. Lisbon: European Group for Organisational Studies.

 

Ehlers, U., Schneckenberg, D. & Adelsberger, H. (2008). Stepping up the Ladder - Competence Development Through E-Learning?!. In Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2008 (pp. 4068-4082). Chesapeake, VA: AACE.

 

Schneckenberg, D. (2008). Face the Human Factor - The Role of eCompetence in the Future of Higher Education In P. Kommers, P. Isaías & N. S. Chen, (eds.): IADIS 2008 Multi-Conference on Computer Science and Information Systems, 22-27 July 2008, University of Amsterdam. Lisbon: International Association for Development of the Information Society , (forthcoming).

 

Schneckenberg, D. (2008). Is the Tail Wagging the Dog? - eCompetence of Faculty Meets Students' Expectations on the Use of ICT. In A. Szüks & I. Bo (eds.): EDEN 2008 Annual Conference Book of Abstracts, 11-14 June 2008, Universidade Aberta Lisbon. Budapest: European Distance and E- Learning Network, 84-85 (listed for Best Research Paper Award).

 

Schneckenberg, D. & Ehlers, U. (2008). Webucating the Reflective Practitioner - Towards Competence Development in E-Learning. In T. Brahm (eds): The Changing Face of Learning in Higher Education Institutions. Paper Proceedings of the 3rd International SCIL Congress, 22–23 May 2008, Swiss Centre for Innovations in Learning. University of St.Gallen, 11-24.

 

Schneckenberg, D. (2008). No Future Learning without Present Staff - The Role of Faculty in University Innovation. In : iLearning Forum 2008, 4-5 February 2008, Palais des Congrès Paris. Champlost: European Institute for E-Learning, 17-19.

 

Bonanni, C., & Cyr, D. (2005). Consumer Attributes and E-loyalty: A Cross-Cultural Comparison. Proceedings of the IPSI Conference, Pescara, Italy.

 

Cyr, D., & Bonanni, C. (2005). Gender and Website Design in E-business. Proceedings for the 6th World Congress on the Management of Electronic Business, McMaster University, Hamilton Ontario, Canada.

 

Riot, Elen. : Global Cities Dialogue & Issy-les-Moulineaux, a new East India Company ?Colloque EGOS 2008

 

Riot, Elen. : « Article « A Rebel without a Cause, Tchapaïev and The Matrix: Digital Utopia / Uchronic Dystopia, Empty Resistance and Over-Involvement as Social and Organisational Obstacles» (Management and Psychoanalysis Institute), Colloque ISPSO 2008