Campus ESC2R Rennes-Rabat

Olivier Aptel

Dean

ESC Rennes School of Business

Saad Laraqui

In today’s world, globalisation and innovation are influencing the strategy of businesses and their managers.

ESC 2 R aims to train its students to become future responsible entrepreneurs, capable of operating in a global environment.

The school is perfectly in step with both current and future needs of businesses, a strength that pervades the entire institution, from lecturers through to education and research.

ESC 2 R is dedicated to producing managers capable of operating in the workplace as soon as they graduate. With this in mind, the Business School of the International University of Rabat draws on the teaching and expertise of research lecturers at ESC Rennes School of Business and Moroccan experts in the field.

This strong synergy constitutes a genuine asset in terms of preparing the next generation of players who will be required to operate and to create value within our now globalised economy.

The Business School ESC 2R is located on the campus of the International University of Rabat in Morocco.

The International University of Rabat, built over 20 hectares and created on the initiative of the Moroccan and French governments, is a multi-disciplinary campus. It boasts various centres of excellence in a range of areas:

ICT, aeronautical, automobile and naval sciences, renewable energies and petroleum studies, as well as a School of Architecture and a political studies institute. Eventually, the university should have 10,000 students on roll.

ESC 2 R Rennes Rabat Business School forms part of the International University of Rabat. It will roll out its Grande Ecole Programme (Bac + 5) and International Bachelor Programme in Management (IBPM) – (Bac + 3) from here as of autumn 2010. These programmes are taught in the same way as those run at the ESC Rennes School of Business campus in Rennes (France).

THE PROGRAMME

GRANDE ÉCOLE

MANAGER 3.0

IBPM - “INTERNATIONAL

BACHELOR PROGRAMME

IN MANAGEMENT”

Every year, ESC Rennes School of Business welcomes around 300 new students onto this programme accredited by both the Ministry of Higher Education and Research and the European Foundation for Management Development (EPAS accreditation).

Students come mainly from preparatory classes and follow a 3 year management course, excluding their year out*, with a strong emphasis on globalisation. Manager 3.0 gradually enables students to construct their training course in line with their career plans.

The Grande Ecole Programme focuses on four different study areas that both complement each other and interact in order to create learning synergies, helping students to develop their career plans:

• Understanding of business management concepts, methods and tools

• The international dimension

• Practical application of knowledge

• Development of personal potential

The IBPM is the first level of European recognised degrees (undergraduate level, BAC + 3), and offers successful baccalauréat candidates the opportunity to follow a professionalising and international course.

Students can also use the course as a stepping stone to management Grande Ecoles via the parallel admissions system, thereby going straight into the 2nd year of the Grande Ecole Programme.

This programme teaches its students to adopt an enactive stance which is then formalised into learning loops, alternating periods spent in businesses, theoretical studies and discussions with lecturers.

This progressive vision underpinning the programme is fully consistent with a business and management study programme designed for future graduates. In this ever-changing, globalised world, the importance of lifelong learning across all situations cannot be overestimated.

The enaction educational method is designed to give students a head start in rising to this challenge.

SEMESTRE 1, 2, 3

• Management principles
• Learning about personal diversity
• Developing a multicultural outlook
• Modern languages
• Building a career plan

SEMESTRE 4, 5, 6

• Building a programme of learning
• Academic exchange
• Work placement and applied research dissertation (GAP – Global Assessment Project)
• Career plan evaluation (PPE)

MANAGEMENT PRINCIPLES

SUBSIDIARY SUBJECTS SPECIALISM OPTIONS

STANDARD (MAJOR SUBJECTS)

or SPECIALIST

or INTERNATIONAL PROGRAMMES

Association

1st year placement

sectoral

2nd year placement

management role

3rd year placement

GAP

Rabat

Rabat or International

FIRST YEAR : CONSTRUCTING YOUR CAREER PLAN

Knowledge

Understanding

• Course on business management principles

Knowledge

Understanding

• Course on business management principles

• 2 academic subsidiary subjects of your choice (studied in Rabat or on academic exchange abroad)

Knowledge

Understanding

• Course in advanced business strategy and an introduction to the concept of sustainable development

• Cross-disciplinary summative course

• Standard programme (choice of one major subject), specialist programme or double degree

Expertise

Practical application of knowledge

• Immersion and responsibility within an association

• 10 week sectoral work placement (Morocco or abroad)

Expertise

Practical application of knowledge

• Immersion and responsibility within an association

• 10 week “Introduction to Management” placement or year out in business (France or abroad)

Expertise

Practical application of knowledge

• 12 week Global Assessment Project (GAP) work placement (Morocco or abroad)

• Applied research dissertation

Interpersonal skillse

Human relations management

• “Knowing yourself and understanding relationships with others” workshop course

• “Professional communication” workshop course

Developing an international outlook

• 2 foreign languages

• “Learning about world cultures” and Geopolitics of Continents workshop course

• Rare languages option

Interpersonal skills

Human relations management

• “Leading change and managing a team” workshop course

• “Professional communication” workshop course

Developing an international outlook

• 2 foreign languages

• “The managerial challenges of cultural diversity” workshop course

• Possible exchange period abroad (1 semester)

• Rare languages option

Interpersonal skills

Human relations management

• Support and advice to help students finalise their career plans

• Possibility to study abroad as part of an academic exchange for one semester or one year

FIRST YEAR AN INITIAL BUSINESS PLACEMENT

Your programme consists of two periods introducing you to the key management disciplines and one period spent in business on a predominantly sales/marketing introductory work placement. These periods of learning, work and analytical reflection are carefully interlinked to give you the opportunity to “enact”.

This management course is based around a business creation project. In groups you’ll learn about operational strategies employed by businesses in their various environments by gradually putting together a business plan under real conditions.

This particular exercise introduces you to management principles, such as marketing, finance and business law, and provides hands-on enactive experience.

After four months of studies at the school, you can put your skills and knowledge to the test on a four month work placement. This initial business experience will gradually enable you to build up a picture of how companies operate, their complexity and the problems they face. Not only will this help you to identify the initial milestones for your career plan, it will also guide you in your choice of business for the 2nd year work placement element.

The 2nd year of studies alternates between businesses and the business school. Rapidly taking your professionalism to the next level, this pivotal year is your chance to consolidate your knowledge and skills at the same time as developing your operational ability in a specific area.

You will be working within a company and simultaneously following advanced theory courses at the business school and via e-learning. At the end of the year, you will be asked to write a placement dissertation that you then defend before a panel.