| The ESC Rennes School of Business is an international school of management, aims to transmit its commitment to entrepreneurship and to sustainable development to current and future business leaders. |
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| Strategy and Marketing |
| Dr Claire GAUZENTE |
| Affiliate Professor |
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| • Marketing, Relationship marketing • Business ethics • Research methods |
| • Agrégation des Universités (2007) • HDR - Habilitation à diriger des recherches (University of Paris-Dauphine) (2002) • Doctorat en Sciences de Gestion (University of Poitiers) (1997) • DESCAF (ESC Nantes – Audencia) (1993) |
| • ICT impact on marketing practices (mobile marketing, paid search, e-privacy) and organizations • Franchising • Market orientation • Research methods, statistical textual analysis |
| • Full professor, University of Poitiers, France • Researcher at GRANEM – Groupe de Recherche Angevin en Economie et Management – UMR MA 49 • Visiting Professor at Solent University, Southampton Business School Full external examiner, Master in E-Commerce, Dublin City Universit |
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