100 rodmccoll

The ESC Rennes School of Business is an international school of management, aims to transmit its commitment to entrepreneurship and to sustainable development to current and future business leaders.


Teaching Centre :	Strategy and Marketing

Dr Rod Mc COLL

Professor

Nationality:

Teaching areas:
• International Marketing • Services Marketing • Research Methods

Qualifications:
• Doctor of Education, RMIT University, Melbourne, Australia • Master of Business,Graduate School of Business, RMIT University, Melbourne, Australia • Bachelor of Business (Marketing), Monash University, Victoria, Australia

Research Interests:

• The effect of verbalized emotions on loyalty in written complaints.
• The effects of service guarantees and recovery type on service evaluations after a service recovery.

• Marketing services - service quality, customer satisfaction and loyalty.
• Digital media and advertising

Previous Experience :
• Senior Lecturer in Marketing, RMIT University, Melbourne, Australia • Managing Director, Service Strategies International Pty. Ltd. - market research and strategy consultancy • Managing Director, Dennisons Pty Ltd. - industrial, commercial and retail dry cleaning co • Product Manager,H. J. Heinz Australia Ltd