| The ESC Rennes School of Business is an international school of management, aims to transmit its commitment to entrepreneurship and to sustainable development to current and future business leaders. |
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| Strategy and Marketing |
| Dr Rozenn Perrigot |
| Affiliate Professor |
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| • International Distribution • Network Management in the Hospitality Sector • Franchising |
| • Doctorat en Sciences de Gestion at the Research Center in Economics and Management, CREM UMR CNRS 6211, School of Business Administration (IGR-IAE), University of Rennes 1, France (2004) • DEA en Sciences de Gestion, Marketing at the School of Business Administration (IGR-IAE), University of Rennes 1, France (2000) • Maîtrise de Mathématiques at the University of South Brittany, Vannes (1999) • A Complete 5-Day Course on the Analysis of Longitudinal Event Data “Event History and Survival Analysis”, with Paul ALLISON, Professor of Sociology, University of Pennsylvania, Philadelphia, PA, USA (2003) • Seminars of the European Center of Deepened Training in Management (Centre Européen de Formation Approfondie à la Gestion - CEFAG) : Epistemology, Quantitative Methods, Qualitative Methods (2002) |
• Franchising : - network performance, - performance of the units within a network, - efficiency, - survival, - organizational structure, - plural form, - franchisor/franchisee relationship, - knowledge management within a network, - internationalization, etc. • Retailing (development of the hypermarket, supermarket and hard discount chains). • Hospitality Management (hotel and restaurant networks). |
| • Associate Professor in Marketing-Retailing at the School of Business Administration (IGR-IAE), University of Rennes 1, France • Researcher at the Research Center in Economics and Management, CREM UMR CNRS 6211 • Visiting Professor at Beijing Normal University, International Franchise Academy, Zhuhai Campus, China • Visiting Professor at ESADE Business School, Barcelona, Spain • Professor, Strategy and Management Department, at ESC Rennes School of Business • Visiting Scholar at the INSEAD Business School, Fontainebleau, France, with Pr. Erin ANDERSON, The John H. Loudon Chaired Professor of International Management, Professor of Marketing • Research Assistant at the S. Ross School of Business at the University of Michigan, Ann Arbor, MI, USA, with Pr. Francine LAFONTAINE, Professor of Business Economics and Public Policy • Doctoral Visiting at the Business School of the University of Michigan, Ann Arbor, MI, USA, with Pr. Francine LAFONTAINE, Professor of Business Economics and Public Policy • Assistant Professor at the School of Business Administration (IGR-IAE), University of Rennes 1, France |
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