| L'ESC Rennes School of Business est une Grande Ecole internationale de management dont la mission est de préparer, par l'enseignement et la recherche, les dirigeants et futurs dirigeants d'entreprises, à agir dans un contexte global. |
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| Strategy and Marketing |
| Dr Philip J. KITCHEN |
| Affiliate Professor |
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| • Marketing Management • Marketing Communications & Promotional Management • Integrated Marketing Communications • Global/International Marketing • Branding |
| • PhD (Marketing) • MBSc. (Market Research) • MSc (Marketing Management) • BA (Hons) (Humanities/Social Studies) |
| 1. Integrated Marketing Communications 2. Marketing Communications & Promotional Management 3. Integrated Marketing Communications 4. Global/International Marketing 5. Branding 6. Marketing Theory |
Professor and Chair of Strategic Marketing at Hull University Business School, UK. There, he teaches and carries out research in marketing communications, corporate communications, promotion management, and international marketing. Prior to Hull, he was the first holder of the Martin Naughton Chair in Business Strategy/Marketing at Queen’s University, Belfast, where he also founded and directed the Executive MBA programme. Before Queens’ he held academic positions within the Department of Marketing at Strathclyde University, and the Management School at Keele University. |
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