| L'ESC Rennes School of Business est une Grande Ecole internationale de management dont la mission est de préparer, par l'enseignement et la recherche, les dirigeants et futurs dirigeants d'entreprises, à agir dans un contexte global. |
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| Strategy and Marketing |
| Dr Adrian PALMER |
| Research Professor |
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| • Services Marketing and Management • Travel and Tourism marketing • Customer relationship management • Research methods |
| • PhD in Tourism Marketing • MSc in Transport Studies • Fellow of the Chartered Institute of Marketing |
| • Determinants of buyer-seller relationships • Service quality measurement and management • Pricing effectiveness • Consumer perceptions of brands • 50+ books and published articles can be viewed at www.apalmer.com |
• Marketing management positions in travel and transport sectors • Foundation Chair in Tourism Marketing, University of Ulster • Chair of 16th Annual International Colloquium in Relationship Marketing, Swansea University > www.icrm2008.com • Member of Editorial Boards for European Journal of Marketing, Journal of Marketing Management, Journal of Services Marketing and Journal of Vacation Marketing • International teaching experience, including USA, Australia, China, India, Indonesia • Supervised or examined 20+ PhDs • Consultancy activities for public and private sector tourism related organisations |
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