intellectual contributions

Refereed Proceedings

Discipline-Based Scholarship

Ackermann, C., Mathieu, J., & Fort-Rioche, L. (in press, 2012). L'impact de l'expérience antérieure sur l'attitude implicite à l'égard d'un nouveau design produit : le cas du rétro-marketing automobile. 28th congrès de l'Association Française du Marketing - 2012.

 

Non-Refereed Proceedings

Discipline-Based Scholarship

Fort-Rioche, L. (2000). Design as a way to improve information management in the French high tech companies. KORMS/INFORMS.

 

Presentations of Refereed Papers

International

Ackermann, C., Mathieu, J., & Fort-Rioche, L. (2012, May). L'impact de l'expérience antérieure sur l'attitude implicite à l'égard d'un nouveau design produit : le cas du rétro-marketing automobile. 28th congrès de l'Association Française du Marketing - 2012, Brest, France.

Fort-Rioche, L. (2000). Design as a way to improve information management in the French high tech companies. KORMS/INFORMS, Seoul, Korea.

 

Presentations of Non-Refereed Papers

International

Fort-Rioche, L. (1998, June). Reducing the development phase of durable goods: a study of the methods implemented in the high tech companies located in France. High Technology Small Firms Conference - University of Twente, Twente, Netherlands.

Fort-Rioche, L. (2002). On the agenda: design management to increase cross-functional integration in high tech companies. 11th international forum on Design Management Research and Education / Design Management Institute, Boston, Connecticut.

 

Papers Under Review

Divakaran, P. & Fort-Rioche, L. (2012). "Community-based brand equity and their relationship with market performance: A new product perspective," Initial submission to , International Days of Statistics and Economics at VÅ E, Prague.

Truong, Y., Fort-Rioche, L., & Klink, Richard K. (2011). "The effect of product design on new product evaluations: the role of consumer innovativeness," 1st revise and resubmit to Journal of Product Innovation Management.

 

Working Papers

Fort-Rioche, L. & Bryson, D. (2012). "Une adaptation de l'échelle de need-for-touch pour le marché français" targeted for Décisions Marketing.

 

Other Research

Other Research Activities

2012: Other Research Activities.

2012: Other Research Activities.

 

Service

Service to the Profession

Invited Lecture

2012: La Cantine Numérique Rennaise, Laurence Fort-Rioche & Yann Truong Presentation to practionners: "Innover par le design" (design management, product design, design and innovation, key-figures, presentation of the results of a research project relating to design and innovativeness), Rennes, France.

2011: Club des Créateurs et Repreneurs d'Entreprises d'Ille et Vilaine, In collaboration with Euro-RSCG 360°, invited speaker on "How to implement efficient market research?", Rennes, France.

 

Service to the Community

Speech / Presentation at a Community Meeting

2003: M4 Innovation Network Meeting, Brunel University UK, Invited speaker : "Design management as an integrating function in high-tech companies"

 

academic background

Ph.D. , 2001

M.B.A. ESC Rennes / Open University, 1994

 

Teaching

 

Courses Taught

Analyses Marketing, Université Internationale de Rabat, IBPM Programme 2010-2011 and 2011-2012

Marketing research, University of New York in Prague, the Czech Republic 2002

 

Teaching Activities

Course (New) - Creation/Delivery: Conventional

2012 - Marketing fundamentals - Teaching sessions relating to new product and innovation, perspectives in marketing.

2012 - Corporate Design - The objective of the course is to provide students with the necessary skills, knowledge and tools to efficiently manage corporate identity and the marketing mix of products and services including all the aspects relating to design issues (visual identity, packaging, product design, architectural design, etc.).

2012 - Marketing and selling high tech products and services - The objective of the course is to provide the students with the necessary skills, knowledge and tools to be able to manage the development and launching of high tech products and services.

2011 - Professional training for Gedimat employees. Module in Marketing fundamentals.

 

 

 

Qualifications

 

• PhD, the Open University UK, ESC Rennes School of Business, France
• Master in Business Administration, the Open University, UK
• Master in International Business, Université de Haute Bretagne Rennes 2, France

 

 

Research Interests

 

• Design
• Innovation and New Product Development
• Multidisciplinary Teams
• Time-to-market
• Marketing of High Tech Products and Services

 

work Experience

 

Academic

• Associate Professor, ESC Rennes School of Business (2003 - Present).
• Programme Manager, ESC Rennes School of Business (September, 2003 - November, 2007).
• Manager of the specialisation programme in High Tech management and marketing, ESC Rennes School of Business (September, 1997 - September, 2003).

 

Consulting Experience

• 1999: Groupe SICO, Ecole d'Eté des Jeunes Créateurs d'Entreprises en Informatique et Nouvelles Technologies / Summer School for young business managers in Computing and New Technologies, One week seminar to accompany young managers in the development and writting up of their business plan. The consulting work included conferences and workshops relating to marketing and commercial issues for high tech products and services.
• 1998: Wavetek Wandel and Goltermann, Analysis and recommendations concerning the development of a market-oriented vision guided by the marketing department.
• 1996: HBC Design, Market research on packagings, One month market research mission to collect and analyse information about packagings and visual identity for different categories of consumer goods.