• English (United Kingdom)
  • French (Fr)
Sheila-Matson Sheila-Matson

 

intellectual contributions

Refereed Proceedings

Discipline-Based Scholarship

  • Matson, S. (2010). From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants. International Trends in Marketing Conference Doctoral Colloquium.
  • Matson, S. (2009). Feelings, fantasies and food experience: An ethnographical approach to tourists' restaurant experience. 27th EUROchrie annual conference.
  • Matson, S. (2006). Gastronomy tourism: a comparative study of two French regions. Sustainable Tourism for Islands and Small States.
  • Matson, S. (1997). The influence of country of origin factors on the perception of a holiday destination. EIRASS Battle of the tourist conference.

 

Presentations of Refereed Papers

International

  • Matson, S. (2010). From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants. International Trends in Marketing Conference Doctoral Colloquium, Paris, France.
  • Matson, S. (2009). Feelings, fantasies and food experience: An ethnographical approach to tourists' restaurant experience. 27th EUROchrie annual conference, Helsinki, Finland.
  • Matson, S. (2009). Savouring experiance : in search of the meaning of restaurant experience for tourists. Atlas International Conference, Aalborg, Denmark.
  • Matson, S. (2006). Gastronomy tourism: a comparative study of two French regions. Sustainable Tourism for Islands and Small States, Valetta, Malta.
  • Matson, S. (2003). Gastronomy tourism: the case of Brittany. Atlas European Tourism and Leisure Association, La Rochefaucauld, France.
  • Matson, S. (1997). The influence of country of origin factors on the perception of a holiday destination. EIRASS Battle of the tourist conference, Eindhoven, Netherlands.

 

academic background

Doctorate (ABD) na, Institut de Gestion de Rennes (IGR), Université Rennes 1, Master 2 Recherche en Marketing, --N/A--

Teaching

 

  • Marketing fundamentals
  • Tourism marketing
  • Negotiations

 


Qualifications

 

• Diplôme ESCIR ESC Rennes, France

 

Research Interests

 

• The role of gastronomy in the promotion of tourism destinations
• Eating behaviour compared across nationalities for 15-25 year olds

 


work Experience

 

Academic

  • Senior Lecturer, Professeur Doctorant, ESC Rennes School of Business (September, 2007 - Present).
  • Assistant Professor and Head of Marketing Dept, ESC Rennes School of Business (March, 2003 - September, 2007).
  • Assistant Professor Marketing, ESC Rennes School of Business (September, 1996 - March, 2003).
  • Teaching and Research Assistant, ESC Rennes School of Business (September, 1994 - September, 1996).

 

Non-Academic

  • Marketing Manager Europe, Isaac's Hotel and Youth Hostels and Rent a Bike Ireland (June, 1992 - August, 1994).
  • Sales Manager Ireland, Air Littoral (February, 1991 - April, 1992).

 

 

 


 





 

 


 

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