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Important news in the research domain:

 


 

articleses

 

 

 

1- The following article :

 

Truong, Y., McColl, R., Kitchen, P. "Uncovering the relationships between aspirations and luxury brand preference" published in Journal of Product & Brand Management, has been chosen by the Emerald Group as an *Outstanding Paper Award Winner* at the Literati Network Awards for Excellence 2011.

 

2- The following article :

 

Puncheva-Michelotti, P., Michelotti, M., "The role of the stakeholder perspective in measuring corporate reputation" published in Marketing Intelligence & Planning, has been chosen by the Emerald Group as a *Highly Commended Award Winner* at the Literati Network Awards for Excellence 2011.

 

On behalf of the ESC Rennes School of Business, we would like to congratulate and thank the authors for their contribution to the School’s research excellence.

 

 

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